event,t0,brand_type,window_regs_jul16_22,june_per_day,window_per_day,multiple,rr_ci95_low,rr_ci95_high,exact_p_two_sided,top_tlds
Kimi K3 (model),2026-07-16,new brand,20,0.00,2.86,from zero,21.2,inf,6.9e-15,"com, net, dev, pro, ai"
Kimi AI (brand),2026-07-16,new brand,5,0.00,0.71,from zero,3.9,inf,4.8e-04,"co, info, me, chat, app"
Social Security (topic),2026-07-02,government topic,31,2.33,4.43,1.9x,1.20,2.94,6.1e-03,"com, org, net"
Instagram (outage),2026-07-22,established giant,37,4.30,5.29,1.2x,0.83,1.78,0.31,"com, net, xyz"
Hugging Face (breach),2026-07-21,established brand,1,0.10,0.14,1.4x,0.03,17.8,1.0,"com"
SSA-gov lookalikes,2026-07-02,government impersonation,2,0.27,0.29,1.1x,0.11,5.37,1.0,"com, es, net, cfd, buzz"
OpenAI (breach),2026-07-21,established giant,48,9.33,6.86,0.7x,0.5292,1.0008,5.1e-02,"com, org, xyz, top, cn"